My Other Blog

What's a Wreck?

A Cake Wreck is any cake that is unintentionally sad, silly, creepy, inappropriate - you name it. A Wreck is not necessarily a poorly-made cake; it's simply one I find funny, for any of a number of reasons. Anyone who has ever smeared frosting on a baked good has made a Wreck at one time or another, so I'm not here to vilify decorators: Cake Wrecks is just about finding the funny in unexpected, sugar-filled places.

Now, don't you have a photo you want to send me? ;)

- Jen

FAQ > The Basics > Do you have any advice on writing a blog?

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I won’t lie to you: Cake Wrecks’ success has been more of a surprise to me than anyone. I didn’t set out to write a successful blog; it sort of happened by accident. So, with that caveat, here’s the best advice I can offer you:

  1. Don’t do it for the money. Odds are you won’t make much.
  2. Write about what you love, not what you think will be popular. It takes time to gain a readership, and if you don’t love your content you’ll get discouraged.
  3. Do everything yourself, if possible. You’ll learn more that way.
  4. Don’t spend money on your blog until your blog is making you money. There’s no reason to buy custom banners or advertising until your blog is off the ground.
  5. Don’t compromise your principles. That can mean a lot of things, from the kind of language and advertising you use to what you write about. Just don’t try to be all things to all people – be yourself. Honesty and integrity will always pay off in the end.